Few urban Americans swallow this twaddle [about the need for a gun], which is why many cities have stiff anti-gun laws. But some rural people do, and plenty more love hunting and think anti-gun Democrats are wusses. To counter this image and court rural votes, the Democratic Party has largely abandoned its gun-control crusade. Its presidential candidates now play up their love of hunting, real or otherwise. In several states, the party has recruited serious gun enthusiasts as candidates. The Democratic governor of Montana boasts that he has more guns than he needs, but not as many as he would like. And the Democrats won control of the Senate last year by fielding a pro-gun war hero to snatch a pro-gun state from a pro-gun Republican incumbent. That state was Virginia.
emphasis mine. that's the bit that got my attention. the rest is there for context.